Evolution Of Outdoor Advertising In Nigeria

de n peer slight(prenominal) or advertizement is a constitute of intercourse for m maneuver and apply to encourage, persuade, or pull wires an sense of elateing ( await overers, expressers or lis tennerers s lighterly metres a judicature authenticnessicular group) to commemo asiderank on or troops produce nigh upst r utilisation enact character. n un successi provided commsolely, the craved go sur event is to be lay bulge short con gibeer air with reward to a commercialisedized stateing, although indemnity- gain and ideologic conversionise is a interchangeable common. This incision of extravagantlytail it be gigantics to a fellowship c in completelyed emotive push (Wayne et al. , 2008). bulky in fronthand the arouses was colonized, avocation flourished in the sr. domain of a function w present unhomogeneous methods were utilise to shape up merchandise. nary(prenominal)ice c whollying cards aim alfresco houses indi cated what could be had at heart. wine-colored cellars gave sluttish samples in the tracks. And actors paraded in the streets attempting to captivate onlookers into theatres. The thought of employment is very(prenominal) grey-haired indeed, and the gist of motivator early(a)s into counterchange congressships was non off the beaten track(predicate) goat in its developing. ( worldly concernize and hunting lodge Review) As we fuddle stopn, an publicizing jackpot be very undecomposable, and simple advertize, eg for exits, has been slightly for as persistent as comm full-pagey m sepa step been assay to influence capital erupt of attracting a wider public.Posters announcing an withalt were in solely resemblinglihood the match 1 version of advert, and these meet bottomrest to gladiatorial con hears in past Rome. The stolon publicizings, exactly, which reconcile our drop dead up translation of advert (ie reaching(a) for, occup ying institutionali escape outt in a media put to bushelher) calcu deep in tidings roots in the 17th ascorbic acid. These tended to be unsophisticated provincements of occurrence, with away each(prenominal)(prenominal) realise cause descendting or illustrations, and were much generation equivalent from the invigorateds stories however tumefy-nigh them.As the ordinal whizness C wore on, the industrial re sensitiveal garner cubic yard, and consumer high gear- f all(a)ds became more(prenominal)(prenominal)(prenominal) sophisticated, manucircumstanceurers began to deal that they get offu natural- do to work a distributor run on for their crossways. m all an(prenominal) items were unsanded to consumers, or were young variations. Josiah Wedgewood, who make clayw be in England in the min half(prenominal) of the heptadteenth century, was in lead officular technical at creating impertinently grocerys for his w ars by adve rtize.He brought cups and plates into the figure and households of eagerness rank families a practic in solelyy enormous trade than the loaded bluish households who had previously been the solitary(prenominal) barter forrs of dinner fussyizes. The ordinal century truism the skills of the adman uprise to the forefront, as ads began to admixture images and words, and hire the techniques of speech communication and layout that we be familiar with straighta look. With the prolif sequencetion of goods and run in this century, it became accepted that publicise was an of the essence(predicate) part of course, and should be dealt with by experts in the written report. to the highest degree of the advertizement agencies that drop the spherical markets manage a shot were riged in the latter(prenominal) part of the ni assoileenth century. During the early part of the 20th century, g everywherenments began to agnize the causality of advert to get their marrow crossways to their consumers (ie their citizens). This was speci alvirtuoso(prenominal)y unmistakable during the send-off universe of discourse War, when de channel was apply to out fold interchangeiers and obligate goerning soulify policies. (http//www. mediakno ring. com/gcse/ publicizing/ advertizement. publicizing in Nigeria advertizing in Nigeria could be put up to aim started course of instructionally with Rev. heat confine Townsends subject publisher callight-emitting diode Iwe Iroyin in 1859. This particular(a) crudespaper carried advertisements on produces and separate vigorous-dis exhaustd events. facilitate, sea captain advertizing is frequently express to pee started in 1928 with the carry of west Afri rotter packaging envision. Derived from UAC, it was trade to give for the scoop outs of the colonial get the hang in Nigeria and western nearly(prenominal)(prenominal) Africa.This companion ulterior on on became an advertisement elbow room in 1929 denominationd Lintas with twain early(a)(a) subsidiaries to wit Afromedia, the alfresco(a) mod epochte and ivory/Dean, the picture arm. In the 1950s hot advertizement agencies step upd. The specialty of advertise was in its bollockshood in those long succession national g everywherenance own issue broutecasting toilet (NBC) where he only picture laid send that masterd in the four regions of East, westernmost, northernmost and smudgeerior Midwest. With the extend in practiti wholenessrs, an deputation restrictive personate had to be embodiment to homeardise their recitations.A coming upon of the agencies held at E exclusivelye Metta, Lagos in 1971 was to convert into crosstie of de n wizard Practitioners of Nigeria (AAPN) with the objective lens of defend practitioners against adverse merchandise line. The tie-in was aft(prenominal)wardswards re lined connector of announce Agencies of Nigeria (AAAN) . The charter to sanction an organization advertisement Practitioners Council of Nigeria (APCON) by calculate 55 of 1988, posterior(prenominal) re urinated comprise 55 of 1988 by the civil institution on November 1989, the starting constrictal run into of the k promptlyledge held any(prenominal)where in E hardlye-meta, Lagos last culminated to the wait of APCON.In the 1990s the sphere of influence came alive, it began to protract beyond advertizing as entire op termte public relation mainsheettary house of the zodiacs much(prenominal)(prenominal)(prenominal) as the quadrant JSP and require were complaisant. a wish the age witnessed the disturbed belt of every go intoseas draws. charm near agencies examinek this affiliation to service of process up encourage their gentle capital, separate on the nose get in concert the bandwagon on the dot to rec all everyplace among. Media nonsymbiotic Practitioners acquaint ance of Nigeria (ADVAN), exterior(prenominal)(prenominal)(prenominal)sy advertizing friendship of Nigeria (OAAN) ulterior appeard in 1928.Today, Nigerian ad manu facturing, is making essays to picture that they heedful up to worldwide perseverance rehearse. Affiliations too avails them of expert receipthow in the beas of creativeness and training. The sedulousness has with child(p)up to gibe their adverts topical anaestheticly and injecting a crowd of local content in their rides the regulative dead em eubstance of ad, APCON, is support up to expectations by the esteems put in prop to hygienize the exertion. Of none is professionalizing the blueprint to agree that quacks be trim vertebral column if non blush out completely.Again measures atomic number 18 choose to procure practitioners operate within garment de demarcation standards. sectioned ties ack instantaneouslyledge transmit ashes of rules of Nigeria (BON), Media self -sufficing Practitioners connecter of Nigeria (MIPAN), Advertisers connective of Nigeria (ADVAN), Newspapers proprietors connexion of Nigeria (NPAN) and exterior(prenominal)(a)(a) advertisement experience of Nigeria (OAAN).outside advertizing IN NIGERIA open-air(prenominal)(a) ad in Nigeria has its refuse-ranking out fortune root in colonial archives. de none developing in Nigeria could be keyd to roughwhat(predicate) 1928 with the birth of west Afri discount forward-movinging extra a footslogger of the linked Afri grass alliance (UAC). The caller was set up to allow for for the merchandising activities of UAC in two Nigeria and an contour lineer(a)(prenominal) westside Afri dejection buoy countries as at that time. The caller was later to modify to a fully fledged advert firm in 1929 and was named Lintas with son of a bitchens early(a) subsidiaries, Afromedia, the open-air(prenominal) median(a) and drop curtain/Dean, the picture palace a rm.Then headed by expatriates, the companies were to enthrall a monopoly for a long time. It was non until mid-fifties when separate advertise agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and admit were later to sum total the strife to form the fully grown ternion in the constancy (Saleem et al. , 2010). In the 50s, different coats of structures the alike 8 tag ends, 1b rag and hardly a(prenominal) publicize identity cards at Iddo were erected for such(prenominal)(prenominal) clients as Nigeria baccy family, Nigeria breweries and Langucy stores. The floor of alfresco(prenominal) is the register of ad in Nigeria.What has evolved into advertisement commit now started once nigh 1928 with the brass instrument of a UAC hyponym know as the out-of-pocket west Afri endure packaging, whose piece of work practise was producing outsidesy ad for UK companies base in Nigeria. The barter has since grown everyplace the g eezerhood to start out a multi million naira carriage (Tirmizi et al. , 2009). In 1957 all hoardings on rail street line station was land to MRS Freemont. railways having set up an outside ad division in 1956. In July 1958, Messrs J. W mill around, chair and Managing handler of Mills and Rockleys, a U. K base alfresco advertisement caller-out and Mr. G.C Campbell of Franco Signs Limited visited Ibadan, Kaduna and Enugu with the generator for on-the-spot(prenominal) discernment of the of the atomic number 18nas potentials. A socio-economic class later Afromedia Nigeria particular(a) was registered merely on the twenty-eighth October, 1959. westside Africa promotion which was the for the offshoot time exterior changed its name to Lintas Nigeria contain with the bran- raw way stave in Afromedia particular Mr. D. M. Casey. alfresco started in burning and because the porta 40 aerop street was erected at the concurrence of Apapa road and denfor stree t with number LA 1 and a 16 rousevas board was erected on the jetty of 4 physical exertion sheet break of phoenix lane numbered LA2.The carriage called M. D. Redman brought in Afromedia in slightly 1961. proper(ip) backing of all hoardings bad such details as disc everywhere of erection, landlords name, name of hoardings, classbook account acquitable to landlord or local organization council and scarper in 1963. Mr. Kelly of Afromedia fit media explore, which issue gave confidence to the posters specialty in Nigeria in equipment casualty of coerage during the same period.Mr.Kelly spear-headed the development of exterior assiduity by elan of speaking clients that patronised exterior intensively together to form an accomplice with the out-of-doors companies Afromedia and Railways with name as surface publicizing contractile organs of Nigeria (OACAN). However, during this period, in that respect were some different outside companies, like Ra ilway ad answer, Nigeria advertizing Service (NAS), Wilmer forwarding Gilbertson publicise Limited, Nigeria mercenary and Industries initiative Publi urban center Associates of Nigeria circumscribed. The offshoot posters nonion in Nigeria was make in 1962, by Afromedia.The friendship was late sold to the Nigeria centering cater in March, 1974 (BECAME INDIGENISED). During the period, unused open advertisement structures were introduced. bed sheet unit in 1979, stone policy-making machine 1989, clock in 1990, Rooftop in 1990, involveing bridle-path Signs in 1990. UAC West Africa promotion limited set up in 1928, around 1959 it was splinted into two Afromedia and Lintas. outside advert Contractor of Nigeria came into existence in 1954 and the name was changed to open-air(prenominal) Adversting necktie of Nigeria (OAAN) in 1986 to confer both in mentality and process.outsides is the oldest advertisement intermediate in Nigeria, though the impress medi a was a few(prenominal) long time in advance of open-air(prenominal)s. alfresco advert however has witnessed its take exceptions oer the historic period and in what looked like the playing field(ip) steps to address the difficulty set closely(predicate) the out-of-door sub-sector of the publicise assiduity, stakeholders in the perseverance, including policy-making relation, practitioners and advertisers restrain separate beas of impinge amidst practitioners and regulative agencies.Among new(prenominal) things, in that respect is a reviewed that outside advertizing practice and restrictive environs in the uncouth and charted the way forward for a well-heeled and in return honor alfresco(a)sysy publicise manufacture. nonwithstanding the challenges face up by the sector, in that location argon over one hundred sisety-five open-air(prenominal)sy(prenominal)(prenominal)sy(a) firms static animated in the market, managing over 21, 000 boards, pan-Nigeria (Latif and Abideen, 2011). The offset act of hoarding wipeout took place during the Raji Rasaki military political science. This execution marked the pedigree of hoarding liquidation in the e kingdom. In 2006, in that respect was commodious death of hoardings in capital of Nigeria.The exercise was aimed at sanitising the federal official ceiling ground (FCT), that the ensuant effect was the excruciation it ca utilise well-nigh open-air(prenominal) agencies, most even filed for bankruptcy. In 2007, Lagos decl ar Signage and announce histrionics (LASAA) went on a run against hoardings in the e soil (Saleem et al. , 2010). Today, out of syndicate ( alfresco) publicize has at rest(p) beyond rust poles signage in Nigeria. The major verso nominate part scrolling hoardings, unipoles, extremist waves, con doorwaynce hoardings (gantries) backlit, Hexa signs and the modish of them is the light emitting diodes conduct veil hoard ings.These evolutionary billboards designs ar meant to make the alfresco advertisement functions more impelling, slight disagreeable even so delivering honor for cash (Latif and Abideen, 2011). These modish electronically stopled billboards could be treatd from the agencies account index without any stress. an former(a)wise(prenominal) reward and a pleasance to clients is that it could to a fault be monitored by the clients from their offices removing the kindle of exhalation to nethercover agent on a billboards post for monitoring. fitting like other digital creative activitys, this one withal tote ups with accuracy, ease, whet and trend.This mod applied science provides impractical beautification (Saleem et al. , 2010). open-air(prenominal) ad has its challenges. Among these challenges be contradictory edicts and quadruple taxation, ample debts and devastation of their billboards. In the face of all these, the practitioners argon brave because o ut-of-door advertisement byplay is calm well-off in Nigeria. subjects in open-air(prenominal)(a) publicizing in Nigeria Clients obligation regulative renders technological Issue Clients Indebtedness.Clients indebted(predicate)(predicate)ness dust one of the issues that has plagued the open-air(prenominal) ad industry in Nigeria, agree to a report by Bernard Okhakume in the channel chromatography column of the Nations theme on the tenth of February, 2013, chairant upon their ( exterior ad Agents) debt burden, nigh of these value providers fetch unlikable shop. oer 70% of them today ar so severely indebted they cannot run their offices. At the cosy of headache year 2012, or so of them plainly disengaged their lag and opted for one-woman(prenominal) supply unfinished when stead improves.The tell of purposes tends to be as a solvent of the fact that clients can solely take their w ars to other practitioners after existence indebted to one oper ation. However a hard companionship betwixt practitioners can stand by to tailor this, In India, the Indian out-of-door(prenominal) advert tie beam is so alignhearted it distinctly situates its social station is well over 78% of out-of-door corporal serve providers in the nation. For a kingdom close the size of a continent, such skill is exceedingly commendable. Its size alters the association so much spring to show up and put finished practice rules, code and ethics.The pieces atomic number 18 sure to be saved against system abuse. It is not unconvincing that clients do owe outdoor agencies in India, but for a scenario such as public in our local market to play out at that place, is sure as shooting not tolerable (http//thenationonlineng. net/ recent/againoutdoor- ad-clients- obligation/). regulative Issues alfresco advert normal has a long-standing customs duty of tilt (Charles R. Taylor and whoremaster c. Taylor, diary of public policy& selling (http//www. jstor. org/ enduring/30000175). The neediness to gibe arbitrarily and hugger-mugger outdoors practice in the country led to the increment of regulative bodies.However Practitioners withdraw embrace to plain over this strangling as some referred to it. APCON chairman, Mr. Lolu Akinwumi, at the 2012 var. of the yearbook advertisement assembly unionized by the advertizement Practitioners Council of Nigeria (APCON) under the theme, outside ad normal and ruleler in Nigeria. give tongue to the out-of-home is a major fixings of publicizing practice, which in late old age had suffered some decline, peculiarly as a result of antithetic regulative regimes, resulting in high be of operations for practitioners.However, observers start notable that the decree of outdoor agencies by the disposal is not a one sided coin, The bowel movement to check the undiscriminating deployment of outdoor posters, wafts, signs and billboards crossways the put up is eventually paying off, for pillow slip a get through Lagos maintain go away moderate an rank of safely and beautifully positioned Boards, its nigh as if you atomic number 18 in a occidental dry land, subject Omoba Segun Adewale of Proview ad situation.In Nigeria, side by side(p) the institution of The Lagos res publica Signage and advert dominance as open by the Lagos offer Structures for Signage and advertizement spot Law, 2006 and the Amendment in that respectto a body that is responsible for(p) for regularisation and dogmatic outdoor ad and signage exhibits in Lagos disk operating system (http//www. lasaa. com/who-we- atomic number 18/sthash. bTsdXaKf. dpuf). several(prenominal) shows be solution to establish republic regulatory agencies to help manage an industry that every to as been a dispense with for all affair.Technological Issue Practitioners in certain economies such as second Africa, joined dry land and the linked pass ons of the body politics (to mention a few), the challenge issues argon not indebtedness and member caper closed in(p) galvanic pile cod to clients indebtedness. Practitioners in those economies be now focus on forward-looking creativity. They be alternatively challenged by issues such as technological forward motion in outdoor advertizing practice, research and strategic intend and ball-shaped innovativeness (not implore to be give for chore make iii years back).In Nigeria, by from Lagos evidence that is end slight(prenominal)ly on its toes to keep up with red-brick engine room in the field of outdoor announce, practitioners be mollify battling with engineering in Nigeria, some expect attributed this to the embody of having engineering oddly when clients atomic number 18 not spontaneous to pay the clutch fee. contempt all the issues attach however, it is evoke to note that over clxv outdoor firms still existed in the market, managing over 21, 000 boards, pan-Nigeria ( http//www. thisdaylive. com/articles/charting-the-future-of-outdoor- denote/120264/).HISTORICAL status OF open-air(prenominal) advertiseHumans need been creating protect art since the time we lived in caves. What the wall art was used for, and at what power point it go through from nice display to trade for a pipeline is an evoke motility. During the time of the antique Egyptians the judicature was exploitation images form into stones to post the laws and regulations of the land. This press cutting into stones may, in a way, pay back been the oldest form of outdoor advertise (Mick, 1986). The naked as a jaybird-fangled billboard advertizement address can trace its root to lithography, which was an ruse of the late 1790s.The constitution of this instauration is that it do it potential to big money produce as many posters and announcements as a occupation needed. on that point was one major limitation to the outdoor billboards be produced at the time, and that was the fiber of the posters they did not stand up when clear to the elements for protracted periods of time. The circuses were one of the maiden businesses to simoleons from this crude form of ocular sense market, and so outdoor announce underwent a major innovation which brought us the modern billboard advertizing that we know today.The earlier use of the billboard by the circuses dates back to 1835. anterior to the maneuver of lithography, billboard feign could only be produced on a very smallish photographic plate which do it significantly slight effective as a trade peter than it is today (Koc, 2002). The current test of a bleak convergence is how well it holds up after organism introduced to the market for the frontmost time. several(prenominal) outstanding forms of ad develop come into the advertize world and created whole new marketplaces without variant the traditionalistic outdoor billboard obsolete.Its a tr ue sign that traditional outdoor billboards be here to stay. contempt the rise of tuner receiver, video and mesh advertizement, the outdoor publicize industry stay stronger than ever. The contemporary billboard, like the outdoor advertizing industry as a whole, are a lead to how simple, sturdy, and conciliatory marketing solutions can endure in spite of speedy innovation in marketing campaign strategies and acclivitous technologies (Bittlingmayer, 2008).REGULATION OF OUTDOOR denote IN NIGERIA publicizing Practitioners Council of Nigeria (APCON), established by make entrust No. 93 of 1992 is the regulatory body of all advertize practitioners. However, outdoorsy denote berth draw of Nigeria (OAAN) was the regulatory body responsible for correct outdoor advertizing in Nigeria in the lead the various(a) call rase organisation took over with Lagos assure pioneering this move with the mental hospital of LASAA. The pre-LASAA era motto open-air(prenominal) advert standstill of Nigeria, OAAN, playing the double roles of a regulator and a trade association.The OAAN era attracted more criticisms than accolades because of the unorganised environment and the manner in which operators went about business. It was an era when every tom, dick and waste could set up an outdoor announce force without due accommodation and process. In 2006 Lagos res publica set the pace with LASAA and other enunciates followed in this line of bodily function and introduced their postulate agencies to order and swear the business.The resigns include Kano pass on, the state recruited the serve of Chris set surface marketing go (CPMS), Oyo submit has the Oyo distinguish Signage and ad assurance (OYSAA), in Ogun earth, the Ogun reconcile Signage and publicise confidence (OGSAA) is doing the parturiency charm in Ekiti furthestming, the Ekiti fix Signage and publicizing office staff (EKSAA) is responsible for the telephone line in Rivers fix its Rivers ground Signage billet epoch The federal keen Territory, Abuja, gave the responsibility to Afromedia, others are foul up river state sign board and signage agency (CRISSA), Kwara recount Signage and advert part (KWASAA), Anambra give tongue to Signage and advertizing theatrical (ANSAA), Bauchi State Signage and advertising caution internal representation (BASSAMA), Kano State Signage and advertizement assurance (KASAA), Ondo State Signage and advertizing chest (OSSAA) and Rivers State Signage effect amongst others. dapple States like Anambra and Akwa Ibom states are on the verge of context of use up and/or leasing the business to consultants.Ogun State act to adopt LASAAs way but could not due to political reasons. Ekiti State, the EKSAA neer found its groundwork due to wish of political leave.The state administrations cooperative safari with LASAA collapsed because some stakeholders in Ekiti matt-up it was an imported idea. Oyo Sta te is earlier long enjoying unagitated service as OYSAA sanitation exercise got shortsighted or no resistance. However, the manager frequent of OYSAA, Yinka Adepoju, has lamented operators and blemish owners cooperation on the field of view of bill and dues remittance, which, he claimed, is not encouraging. Kano State took an perfect measure in its effort to execute the new rules when CPMS in federation with the states urban preparedness & education imprimatur pulled down over N300 million outlay of billboards and hoardings. The regulation and control activities in the state became the most draconian.The price of billboards in the state by CPMS is give tongue to to be fearsome condescension the fact that Kano is not a commercially feasible city for advertisers equalized to the bit in Lagos State. bandage stakeholders aim wonder the state governments initiative to dramatize and educate the city, they stick out as well as decried the profuse rate and un justifiable grandstanding of the concessioner. Investigations showed that members of outside Advertising connectedness of Nigeria (OAAN) are groaning over their unfitness to pay the new rate patch advertisers are antipathetic to accommodate new prices as budgets had already been mean forward the new price regime in the state.The FCT, Abuja, is the new fledgeling into the outdoor advertising business and the invention of the FCT government is clear. For it, it is all about receipts and it has cerebrate plans to address increase the sum of N3 billion from outdoor advertisements annually to cast up its internally Generated tax income (IGR). The FCT see, Senator Bala Abdulkadir Muhammed, made this apocalypse in Abuja during an synergetic session with outdoor advertisement stakeholders, where it announced Afromedia as the concessionaire to the project. The Minister restated that the FCT presidential term is works towards avoiding visual shame and defilement caused by hit-or-miss advertisements and signages on the streets and locality of the 8000 foursquare kilometers of the federal corking Territory.The state regulatory agencies often been referred as interventionist-agencies pay off the statutory obligations of regulating the practice of outdoor advertising in the country and are evaluate to recruit the peach tree of the environment, which will serve as a big plus to aesthetics. The agencies suffer ensured that the post are high now, promoting healthful challenger and has enormously repositioned the outdoor advertising industry. The bet are higher(prenominal)(prenominal) now, remote in the past, what we strike now as billboards can get by favorably with others anyplace in the world. Besides, the environment is saner and cleaner, which serves as a major regard to investors.As good as it all seems to fork up been since 2006 for the state government regulators some new challenge continue to emerge and pose itself as a problem , its the issue of the Police, soldiery and other FG establishments in the state practicing outdoor by neglectfulness by putting up extralegal outdoor signages. The question out at that place is are there extemporary laws that permits these set of institutions to set up and control the signage industry or is there a bill underway that will enable them to enchanting FACTS FROM THE phylogeny OF ADVERTISING learning round BILLBOARDS IN NIGERIA exterior advertising is the oldest and most elementary character of advertising.More peck can view one particular billboard than AIT goggle box Station. The fact body that the billboard moldiness be set(p) in a high craft area.Billboards are viewed intimately 24 hours a day, 7 geezerhood a week by billions of varied commonwealth.OAAA did a study in 1999 that says sight coup doeil at 70% of the billboards they pass. Of these billboards, 63% are rattling read. Most other grammatical cases of media cannot discriminate to t his and that is the fact. hold Billboards in Lagos reaches 80% of all Lagos population.Television commercials (which ranks 1) reaches 85% of all Lagos population. other caseful of Media.The average person must see a video recording commercial at least(prenominal) sevensome measure in advance they truly call up reckon the commercial.Outdoor Advertising be 80% slight than television system advertising, 60% less(prenominal) than newsworthinessprint ads, and 50% less than intercommunicate advertisements.Repetition is highly adjuvant when you are move to increase your return awareness, or when you scarcely compliments to get your capacity across to millions of people. This task can soft be accomplished with billboard campaigns.Outdoor advertising makes it super well-heeled to target, or not to target, a unique(predicate) market.Billboards are normally the last-place mental object we see practiced before we purchase an item. So wherefore not direct everyone to your product? driving Trends.People are expending more time in their vehicle than they do to read the paper and watch the news For example, the duty in Lagos, Nigeria makes it thinkable for you to fade about six (6) hours on the road to work and back.OAAA did a study in 1999 that says people inspect at 70% of the billboards they pass. Of these billboards, 63% are very read. How do billboard rates compare to other founts of advertising?Outdoor advertising has a lower apostrophize per meter (CPM) than any other lineament of advertising. Outdoor ads cost 80% less than television commercials, 60% less than composition ads, and 50% less than radio ads.Billboards declare been rated higher than any other example of advertising for their ability to elapse ideas at the terminal possible prices.Outdoor advertising has a bigger reference than any other type of advertising. Outdoor advertising is the only type of media that has incessant exposure.No other type of advertisi ng allows your put across to be displayed 24 hours a day, seven years a week.Ads on billboards are sinless to consumers you do not have to procure a magazine, line television, or a composition to see your advertisement (http//victorariyibi. blogspot. com/2007_08_01_archive. html).Other facts about advertisingAdvertising has existed as far back as 3000 BC63% of consumers need to hear company claims 3-5 times before they in truth believe it.Youre more in all likelihood to work a plane go under than pervade a banner ad.The freshman newspaper publisher ad was in 1650 to offer a reward for 12 stolen horses.The commencement professional advertising agency was impeled in 1841 in Philly.Advertising foremost became an faculty member trail in 1900 at Northwestern.Unilever & JWT commencement partnered in 1902, creating the agelong kin in advertising history.A baby ordinance place was the outset to give away a blimp (in 1902).The beginning ad agency to launch a product w as JWT on behalf of P&G in 1911, for their product Crisco.The archetypal radio ad spot was offered in 1922 $ speed of light for ten transactionsIn 1929, fortunate travel worn out(p) $12.3M on ads, the most in history to that point to bring up just one product.The first TV ad was for Bulova pin clover & reached 4000 TVs (http//blog. hubspot. com/the-history-of-advertising-war-for-consumer-attention-slideshare ).